Telling stories that get you noticed.
I’m a global marketing leader, with more than a decade of experience in growing irresistible brands - and delivering results.
At big players such as Expedia and Apple, and influential startups like Culture Trip and Impala, I have a track record of building world-class teams that deliver outstanding work.
My work.
Whether launching a new product, hitting a big sales goal or changing the perceptions of existing customers, I lead with creativity, empathy and focus.
Launched a breakthrough new tech category
Rebranded a B2B SaaS product to be the definitive industry challenger
Drove record travel sales with a B2C post-COVID campaign
Created a B2C travel brand in 60 days, and launched with national press
Rebuilt Culture Trip's content team to deliver their best ever results
Built a market-leading in-life customer experience for Expedia's 2m+ hoteliers
My areas of expertise.
I have an extremely diverse background in shaping how brands can influence media, customers, partners and employees to drive ideal outcomes.
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Working solo to building teams of 30+ with multiple layers and complex functions. It all depends on the strategy and the work.
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Brand, PR, comms, demand generation, content and campaign development, channel strategy, lifecycle marketing, product marketing.
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B2B, B2C, employees.
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Technology, SaaS, travel, consumer goods, telco.
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In organic channels, everything from international PR to social to SEO.
In paid, Meta, Google, LinkedIn and other digital demand gen channels.
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Worldwide, with particular expertise in Europe and North America.
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English, French, Spanish.