Created a B2C travel brand in 60 days, and launched with national press

Idea to brand launch in 60 days.

Impala wanted to grow its revenue by launching a dog-friendly B2C travel agent using its existing B2B technology. I led our work to create a consumer brand, launch campaign, paid ad and PR strategy that took us to market with national media coverage in just 60 days.

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Idea to brand launch in 60 days.

Let’s talk.

Dan Etheridge

Idea to brand launch in 60 days.

Drove record travel sales with a B2C post-COVID campaign

Rebuilt Culture Trip's content team to deliver their best ever results

Let’s talk.

Dan Etheridge